NCEO: The National Center for Employee Ownership
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Overview of NCEO Employee Surveys

  • Build your own employee survey or use pre-selected survey packages
  • Ready-to-use, fully tested survey items on thirteen employee ownership topics
  • Extensive benchmarking data from 10,000 employee owners at 60 companies
  • Detailed data charts show results, analysis and benchmarking data (Click here to see samples)
  • NCEO provides online questionnaire and full support
  • Quick, customizable and affordable

Introduction

Your company is investing time and resources in an ESOP or equity compensation plan, and you need a way to determine whether that investment is paying off. Do employees "get it" or are they confused? How many are motivated to work harder, and how many feel cynical? Does the stock plan make them more likely to remain employed at the company? Does it make them more entrepreneurial?

NCEO surveys are designed to help you answer these questions and harness your company's potential ownership advantage with survey questions specific to ESOPs and other employee stock plans, including stock options, stock purchase plans, and restricted stock.

Our surveys measure attitudes, perceptions, and levels of understanding, so you'll know how many employees trust the plan, understand their role in creating value, and have the tools, skills, and information to act like owners. With this data, you can assess company strengths and weaknesses, measure progress over time, set concrete goals, and focus your energy where you'll get the greatest payoff. The NCEO's employee surveys are fully configurable and include benchmark data.

Originally developed by Ownership Associates (a consulting firm in Cambridge, Massachusetts) and leading academic researchers, the NCEO's employee surveys have been carefully developed and fully tested. The comparison data comes from 60 companies that vary significantly in terms of size, sector, age of plan, and plan design features.

The reports are fabulous, both in terms of their utility and their graphical layout. Terrific work!
--Drew Lebby, board member, Wexco Incorporated


The NCEO allowed us to build our own survey using their excellent resources and database combined with our company-specific survey items. The process was easy, preparation and reporting of results were done in a timely manner, and the survey was reasonably priced. We plan to use the NCEO survey in the future and highly recommend it!
--Janet Super, HR Administrator, MMC Corp

Cost

The price of the survey includes all customization, administration, analysis, and reporting. The cost depends primarily on the number of survey items and the number of people eligible to complete the survey. For example, the ESOP Effectiveness Survey, which includes 24 pre-selected survey items, costs $1500 for a company with a work force of 100 people. A shorter questionnaire with 14 items would cost $1000 for a 60-employee company and $4,100 for a 500-person company. (Higher prices apply to non-NCEO members.)

All companies, and especially those with 1,000 or more employees, are encouraged to contact the NCEO to discuss survey configuration, applications, and pricing.

See the NCEO's mini-questionnaire at the bottom of this page for a cheaper, faster, less-flexible approach to employee surveys.

Scope: What You Get

The standard survey configuration includes:
  • Benchmark data: The survey has now been used by 10,000 employee owners at 60 companies. The results data from these companies is integrated into the feedback you will receive, allowing you to put your results into context and better identify your company's strengths and opportunities. The results chart for each survey item includes the statistical significance and the practical importance of the difference between the company's results and the database norms.
  • Detailed analysis: The feedback charts provide in-depth information for each survey item, including average, comparisons with the benchmarking data, breakdowns by employee subgroups, standard deviation (a measure of the level of consensus), percentiles, and rates of non-response. Click here to see sample results charts.
  • Web-based administration: The NCEO will provide access to a confidential online survey that can be accessed from individual computers, computer kiosks, or a combination.
  • Demographic items: Carefully chosen questions about employee characteristics allow comparisons among employee subgroups at your company. The NCEO will help companies select an appropriate number of demographic items in order to balance employees' sense of confidentiality with depth of analysis.
  • Customization: Standard survey items are customized to reflect the terminology you use at your company (i.e., "senior management team" versus "executive committee" versus "leadership group").
  • Easy-to-use overview: A summary table lets you see at a glance the topics and items on which your results are especially strong or weak.
  • Reporting: The NCEO will prepare the survey report in print-ready electronic format (PDF).
  • Support: All survey administrations include 60 minutes of consulting to help companies understand and use the survey data.
  • English-language only.

Beyond the standard configuration, other available options include:
  • A paper-and-pencil survey (instead of Web-based),
  • Additional forms of results feedback (i.e., in-depth analysis, in person report of survey results),
  • Open-ended items (i.e., "written questions"),
  • Custom-written items, and
  • Languages other than English.

Mini-Questionnaire for ESOP Companies

NCEO members can purchase access to an eight-item mini-questionnaire, with full analysis, fast turnaround, and benchmarking data. The members-only price, $200 for up to 100 employees (and $50 for each fraction of 100 additional employees), is a deep discount from the full-service survey and includes everything companies need for a quick measure of the work force's perception of the ESOP and employee ownership.

Your company's mini-questionnaire is generally ready to be completed by employees within 24 hours after we confirm your order. Your results, including an analysis of how your company compares with the benchmark data, can be ready in as little as one day following the completion of the final questionnaire.

The mini-questionnaire includes:
  • Analysis: For each item, you will receive your company average, a comparison to the benchmarking data (both statistical and practical significance), standard deviation (a measure of the level of consensus), percentiles, and rates of non-response.
  • Cynicism: The included items allow the NCEO to estimate the number of cynics and champions of ownership among the people who respond to the mini-questionnaire.
  • Administration: The fee includes online hosting of a company-specific questionnaire, updates on response rate, and data entry.
  • Summary table: A single table shows the survey results at a glance.
  • Sample text: You can cut and paste editable text into an email (or other format), inviting employee-owners to complete the survey. The text includes a unique link to your company's survey.
  • Up to 100 respondents: You may increase the respondent maximum for a small fee.

The items in the mini-questionnaire are:
  1. How much do you feel like an owner of this company?
  2. How important is ownership to you?
  3. Generally speaking, I understand the ESOP idea and how it works at this company.
  4. I know approximately how much money my ESOP account is worth.
  5. People recognize that the future value of their ESOP account depends on the success of the company.
  6. I have access to all the company information I think I need.
  7. The person I report to actively seeks my input.
  8. I feel an obligation to challenge poor performance by my fellow employees.

The benchmark data comes exclusively from employee ownership companies and is only available in the NCEO's database.

The mini-questionnaire does not include all the features available in the full-service survey. The set of items is fixed: substitution is not possible. Demographic items are not included, so analysis by employee subgroup is not possible. The mini-questionnaire does not include open-ended items ("written questions"), and it is only available in English. The full-service questionnaire includes an hour of follow-up consulting; 15 minutes are included with the mini-questionnaire.

To get started with the mini-survey, email or call NCEO Project Director Loren Rodgers (LRodgers@nceo.org; 510-208-1307).
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