John Lewis Advertising Campaign

The flagship company of the UK's employee ownership movement, which recently rebranded itself as John Lewis & Partners/Waitrose & Parners, released a new television advertisement. The 2:30 minute video features an elementary school performance of Queen's Bohemian Rhapsody, and emphasizes that their employee-owners do more than expected, culminating in their new tag line, "When you're part of it, you put your heart into it."