Forbes writers Jim Ludema and Amber Johnson wrapped up their series on creativity and innovation at work with an article about Crafts Tech, a manufacturing company that puts employee ownership at the foundation of its innovation strategy. Ludema and Johnson write that "the ESOP model, and the ownership mindset that resulted, was instrumental in moving to a culture of innovation." They also cite CEO Jeff Taylor, who wrote, "If you want to turn up the gas, get it all going, you have to get their intellect, give them equity, and give them ownership."