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Marketing Tools and Employee Ownership

NCEO Webinar replays are the recorded version of our live Webinars, using PowerPoint presentations viewed online. To purchase a twelve-month subscription providing unlimited access to all recorded Webinars, including this one, follow this link. (Replays are not available for individual purchase.) Please contact Colleen Kearney at 510-208-1311 or for additional information.

About This Meeting

The connection between ESOP communication and marketing is more than just an analogy. The tools of marketing can make ESOP education more effective at shifting attitudes and beliefs about the company and the employment relationship. On the other side of the coin, an effective ESOP culture can directly support an external marketing campaign. This Webinar draws on the experiences of two ESOP companeis to highlight the synergy between ESOPs and marketing.


Welcome and Overview
Loren Rodgers, National Center for Employee Ownership
The ESOP and the Internal Brand
Loren Rodgers, National Center for Employee Ownership
ESOPs as Part of Effective External Marketing
Mary Kay Bates, Bank Midwest
Wrap Up and Q&A
Loren Rodgers, National Center for Employee Ownership