Marketing Tools and Employee Ownership
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About This Meeting
The connection between ESOP communication and marketing is more than just an analogy. The tools of marketing can make ESOP education more effective at shifting attitudes and beliefs about the company and the employment relationship. On the other side of the coin, an effective ESOP culture can directly support an external marketing campaign. This Webinar draws on the experiences of two ESOP companeis to highlight the synergy between ESOPs and marketing.