The Rollout: Introducing a New ESOP to EmployeesNCEO Webinar replays are the recorded version of our live Webinars, using PowerPoint presentations viewed online. To purchase a twelve-month subscription providing unlimited access to all recorded Webinars, including this one, follow this link. If you have a current subscription to the replays, log in here. (Replays are not available for individual purchase). Please contact Andrea Johnson at 510-208-1309 or firstname.lastname@example.org for additional information.
This replay was recorded on June 26, 2012.
About This MeetingThe way your company first presents its ESOP to employees sets the tone -- it is your best chance to build enthusiasm, cultivate realistic expectations, and pre-empt rumors. This Webinar will help you design and deliver an effective ESOP rollout, including the pre-meeting communication, ways to involve middle managers and non-managers, ideas about different communications mediums, suggestions for what content to cover and what content not to cover, and guidelines for picking the right people to deliver different parts of the ESOP message. As in other NCEO Webinars, presentations will include both the big-picture perspective of a communications professional and the insights of a company insider.
The Principal Financial GroupKelly Solberg is a communication consultant in retirement and investor services of The Principal Financial Group® (The Principal®). She has been assisting plan sponsors with ESOP education and communication for five years. Kelly specializes in creating customized communication strategies using clear and concise language, and exciting layouts to explain ESOP benefits to participants. She has also worked on large client transition projects and several complex transactions; and has delivered ESOP rollout meetings to employees